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Why You Should Consider Registering Your Trademark

A trademark is a sign or symbol used to identify and distinguish the goods of one company from those of another. It can be a word, phrase, logo, slogan, design or combination of elements. As a business owner, you want your brand to stand out from the competition and registering your trademark is an important step in protecting your company’s identity. Let’s explore why registering your trademark is so important. 

Benefits of Registering Your Trademark 

The biggest benefit of registering your trademarks is that it gives you exclusive rights to use the mark throughout the country where it was registered. This means that no other person or business can use the same or similar marks. This also gives you legal protection if someone else attempts to use your mark or something similar to it. Furthermore, if someone does infringe on your mark, you can take them to court and seek damages for any losses incurred due to their actions. 

Registering also allows others who may have an interest in using a similar mark to make sure they don't infringe on yours by checking its registration in government databases. Finally, registered trademarks are also more likely to be successful when defending against infringement claims than unregistered ones are. This makes it easier for businesses to protect their brands from potential misuse by competitors and others who may seek to unfairly benefit from their reputation and good will. 

Trademark Registration Process

The process for registering a trademark varies depending on where you live but typically involves filing an application with the relevant government department (for example, the United States Patent & Trademark Office). The application should include information about the mark itself (such as its name, type of mark and description) as well as details about how you intend to use it (such as what products or services it will be used for). You should also include evidence that you have already been using the mark commercially in order for your application to be approved. Once approved, registration usually lasts between five and twenty years depending on jurisdiction and renewal fees may apply at certain points during that period.  


Registering a trademark is an important step in protecting and promoting your business’s identity in today’s competitive market. From giving you exclusive rights over its usage within a particular country, providing legal protection against infringement claims, allowing others with an interest in using similar marks check their suitability beforehand and making defending against infringement claims easier; there are many advantages associated with trademark registration which should not be ignored by any small business owner looking for success online or offline. With this information at hand, we hope that you now feel more confident about taking steps towards protecting your brand with a registered trademark!

If you would like to speak to an attorney about your trademark needs, call us at (832) 460-3334 to schedule a consultation.

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